Art in Bloom Fills the Milwaukee Art Museum with Spectacular Art-Inspired Floral Arrangements

Welcome spring at the Museum with an abundance of flowers, art making, and more!

MILWAUKEE, WI—February 15, 2024—The Milwaukee Art Museum’s annual celebration of spring, Art in Bloom, returns April 18–21, with lavish floral installations, live music, and delicious bites and drinks that evoke springtime. Artfully prepared by the region’s top floral designers, the 28 extraordinary floral arrangements interpret renowned works of art from the Museum’s collection.

“We are excited for Art in Bloom to return to the Museum’s campus,” said Scott Schwebel, Chief Experience Officer. “Guests will be delighted by new experiences woven throughout the weekend and enjoy the abundant feeling of spring at this signature event.”

Art in Bloom is a campus-wide celebration that fills the Museum with the rich colors and floral fragrances of the season. In addition to the signature floral installations throughout the galleries, the four-day event features a lush indoor garden; live music across the Museum’s campus; art making in the Kohl’s Art Studio on Saturday and Sunday; and flower bouquets, accessories, and more in the Museum store. A perk of Art in Bloom this year, visitors can watch a florist in live demonstrations on Saturday. Refreshments will be available in the Museum Café and—for the first time—the Milwaukee Room, including a lively late-night wine bar on Saturday evening.

“We look forward to celebrating the onset of spring at the Milwaukee Art Museum, a time when visitors will have the opportunity to marvel at the unique ways in which arrangements by talented local florists reinterpret and pay tribute to iconic works from the Museum’s collection,” said Marcelle Polednik, PhD, Donna and Donald Baumgartner Director.

Floral designers will create and present a unique arrangement in response to an artwork of their selection. The 28 selected works include The Horseman (1966) by Marc Chagall, Untitled (2019) by Katharina Grosse, Saidah (Fortunate) and Sauda (Dark Beauty) from Afrikando (2017) by Jaime Hayon, Black Magic (Magique Noir) (ca. 1946–47) by Hector Hyppolite, and Edge of England (1999) by Cornelia Parker, among other visitor favorites. The arrangements will be assessed for Judges’ Awards, which will be announced on Thursday, April 18, 6 p.m., in Lubar Auditorium. Throughout the weekend, the Museum will announce the People’s Choice Awards winners on its website.

The Floral Fashion Party makes its striking return! The celebration continues after hours on Friday, April 19, 7–10 p.m., with the hit runway show and party at which floral and fashion designers partner to create and showcase chic gowns and accessories made from blooms. The Museum is delighted to collaborate with returning partner Fashion Fest MKE on the runway show. Tickets to the Floral Fashion Party include complimentary champagne and hors d’oeuvres, with three ticket levels available.

Now through Thursday, February 29, Members receive priority access to timed-entry tickets to both Art in Bloom and the Floral Fashion Party. Members receive special perks throughout the four-day event, as well. Those who are not yet Members are encouraged to join to purchase their tickets early and receive a reduced price. General admission tickets will be available to all March 1–April 21, 2024, or until they are sold out.

For more information about Art in Bloom and the Floral Fashion Party, visit mam.org/bloom.

2024 Art in Bloom / Floral Fashion Party Florists

Art in Bloom Hours

Thursday, April 18, 10 a.m.–8 p.m.
Reserve timed-entry tickets after noon to see fully completed floral displays. Prior to noon, observe the skill and finesse of local artisans while they construct their floral arrays in the galleries. Celebrate award winners in Lubar Auditorium at 6 p.m.

Friday, April 19, 10 a.m.–5 p.m.
Reserve separate tickets for the Floral Fashion Party on Friday, April 19, 7–10 p.m.

Saturday, April 20, 10 a.m.–8 p.m.
Make art in the Kohl’s Art Studio from 10 a.m.–4 p.m. and watch floral demonstrations by Vicki Kunz from La Tulipe at 12:30 p.m. and 2:30 p.m.

Sunday, April 21, 10 a.m.–5 p.m.
Make art in the Kohl’s Art Studio from 10 a.m.–4 p.m.

During the daily early access hour, 9–10 a.m., Art Advocate ($250) level Members and above have the event to themselves. Friday through Sunday, 9:30 a.m., the Museum offers Art Advocate level Members and above guided tours of the highlights.

Art in Bloom Admissions

Timed-entry tickets are needed for Art in Bloom!

Members $10
Member kids 18 and under Free
General admission $31
Students, seniors (65+), military, teachers $25
Kids 12 and under Free

Members at the Patron ($800) level and above receive complimentary admission for two.

Sponsors

Leadership Sponsor
The Couture

Contributing Sponsors
Milwaukee Mitchell International Airport
PNC

Media Sponsor
Milwaukee Journal Sentinel

About the Milwaukee Art Museum

The Milwaukee Art Museum is an essential destination for art and architecture and a vital cultural resource that connects visitors to dynamic art experiences and one another. Housed in iconic buildings by Santiago Calatrava, Eero Saarinen, and David Kahler on a 24-acre lakefront campus, the Museum is Wisconsin’s largest art institution and home to both broad and deep collections, with exceptional holdings in American painting, sculpture, and decorative arts; conceptual and minimalist art; prints and drawings; European art from the Renaissance through the nineteenth century; photography and new media; modern and contemporary design; folk and self-taught art; and twentieth-century Haitian art. A bold symbol of Milwaukee’s ambition and forward-thinking vision, the Museum is a place for community building, education, and celebration, that fosters creativity and critical discourse for audiences of all ages and backgrounds. For more information, visit mam.org.

Media Contact

For more information or to request images, please contact:

Cortney Heimerl / Lindsey Wurz
Milwaukee Art Museum
communications@mam.org
414-940-0490 / 414-224-3865