Art in Bloom debuts Milwaukee’s Calatrava rose

Fourth Annual “Art in Bloom” Event Premieres Milwaukee’s Calatrava™ Rose

Milwaukee, Wis. – Get a jump start on spring at Art in Bloom, the annual tribute to art and flowers at the Milwaukee Art Museum, March 31–April 3, 2011. This year’s Art in Bloom premieres Milwaukee’s Calatrava™ rose, an intoxicatingly fragrant, double-flower white rose grown by native Milwaukeean and Knock Out ® rose breeder Bill Radler.

The rose celebrates the tenth anniversary of the landmark addition of the Milwaukee Art Museum designed by the internationally renowned architect, Santiago Calatrava. Milwaukee’s Calatrava rose flowers almost continually from spring through frost, and the slightly ruffled petals become tinged with a hint of pink as cooler weather sets in.

The Museum will be selling Milwaukee’s Calatrava roses at this year’s Art in Bloom, and a special Calatrava Rose Garden has been planted on the south campus of the Museum.

“We are honored to premiere the stunning Milwaukee’s Calatrava rose at Art in Bloom,” said Daniel Keegan, director of the Milwaukee Art Museum. “It is a beautiful addition to the Museum grounds, and something special for Art in Bloom lovers to plant in their own gardens.”

The rose is available to order at Art in Bloom while supplies last.

ABOUT ART IN BLOOM
Showcasing the talents of over forty renowned floral designers interpreting masterworks from the Museum’s Collection, Art in Bloom brings together gardening, floral arranging, and landscape design, inspired by the art beneath the wings of the Museum and throughout the Galleries.

The Art in Bloom exhibition and programs include lectures and presentations with celebrity floral designers and master gardeners Neil Diboll, Brad Harnisch, Melinda Myers, Gayla Trail, and many others. Visitors will also enjoy an expanded multi-vendor indoor marketplace, with original garden sculptures, and floral-inspired dining at Café Calatrava. A complete schedule of lectures, events, and ticket information can be found at mam.org/bloom.

Support for Art in Bloom is provided by Sommer’s Subaru, the Milwaukee Art  Museum Garden Club, the Barbara C. Strecker Memorial Fund, LandWorks, Inc. and Kanavas, with special thanks to Milwaukee Public Schools. The co-chairs of Art in Bloom are Marcia Ferguson Velde and Nancy Hayer. The president of the Milwaukee Art Museum Garden Club is Carol Bessler.

ABOUT THE MUSEUM
The Milwaukee Art Museum’s far-reaching holdings include more than 25,000 works spanning antiquity to the present day. With a history dating back to 1888, the Museum houses a collection with strengths in 19th- and 20th-century American and European art, contemporary art, American decorative arts, and folk and self-taught art. The Museum includes the Santiago Calatrava-designed Quadracci Pavilion, named by Time magazine as “Best Design of 2001.” For more information, please visit www.mam.org.

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