Free Museum Admission on Thursday, April 4

Posted on April 3rd, 2013

Target Free First Thursday is April 4
First FREE chance to experience The Veterans Book Project

Milwaukee, Wis. – The Milwaukee Art Museum’s next monthly Target Free First Thursday is set for Thursday, April 4, 2013. Admission is free for all individuals, and it includes access to  Color Rush: 75 Years of Color Photography in America.

“We are thrilled to be able to offer this opportunity to our visitors,” said Museum director Daniel Keegan. “Since the program started, over 30,000 people have participated in Target Free First Thursdays. Color Rush is currently on view, as well as a new special exhibition on Veterans’ reflections on war, which I encourage everyone to experience.”

Color Rush explores the development of color photography from its first commercial availability in 1907 until its acceptance as status quo in 1981. The exhibition includes over 200 objects such as photographs, slide shows, video, autochromes, magazines, advertisements, and more.

Opening on Thursday, April 4 is The Veterans Book Project: Objects for Deployment This emotionally-powerful exhibition comprises a library of books that artist Monica Haller created in collaboration with veterans and others with experiences of the American wars in Iraq and Afghanistan. All veterans receive free Museum admission every day during the run of the exhibition, through September 2, 2013

Target Free First Thursdays provides all Museum visitors with free admission on the first Thursday of each month. The Museum is open Thursdays from 10 a.m. to 8 p.m. Future Target Free First Thursday dates include  May 2, June 6, and July 4.

“At Target, our local grants are making a difference in the communities we serve,” said Laysha Ward, president, community relations, Target. “We’re proud to partner with the Milwaukee Art Museum as part of our ongoing commitment to give back to the communities where our guests and team members live and work.”

Celebrating its 125th anniversary in 2013, the Milwaukee Art Museum collection houses over 30,000 works, with strengths in 19th- and 20th-century American and European art, contemporary art, American decorative arts, and folk and self-taught art. The Museum campus is located on the shores of Lake Michigan and spans three buildings, including the Santiago Calatrava-designed Quadracci Pavilion and the Eero Saarinen-designed Milwaukee County War Memorial Center. For more information, please visit www.mam.org.

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.