{"id":5461,"date":"2022-03-29T12:38:30","date_gmt":"2022-03-29T17:38:30","guid":{"rendered":"http:\/\/mam.org\/info\/pressroom\/?p=5461"},"modified":"2022-07-20T09:22:13","modified_gmt":"2022-07-20T14:22:13","slug":"first-u-s-solo-exhibition-of-poster-works-by-belle-epoque-master-lithographer-jules-cheret-to-premiere-at-milwaukee-art-museum-this-june","status":"publish","type":"post","link":"https:\/\/mam.org\/info\/pressroom\/2022\/03\/first-u-s-solo-exhibition-of-poster-works-by-belle-epoque-master-lithographer-jules-cheret-to-premiere-at-milwaukee-art-museum-this-june\/","title":{"rendered":"First U.S. Solo Exhibition of Poster Works by Belle \u00c9poque Master Lithographer Jules Ch\u00e9ret to Premiere at Milwaukee Art Museum this June"},"content":{"rendered":"\n

Major Survey Highlights Ch\u00e9ret\u2019s History-Making Career as the \u201cFather of the Modern Poster\u201d and His Work\u2019s Reflection of Social and Cultural Changes across 19th-Century France<\/strong><\/p>\n\n\n\n

Milwaukee, Wis. \u2013 March 23, 2022 \u2013<\/strong> This summer, the Milwaukee Art Museum will present Always New: The Posters of Jules Ch\u00e9ret<\/strong><\/em>, the first solo exhibition in the United States of works by 19th-century French lithographer Jules Ch\u00e9ret (1836-1932). A pioneer of graphic arts and the illustrated poster, Ch\u00e9ret was a master of his medium who elevated lithography to an art form and shaped the way posters were both created and experienced by the public.<\/p>\n\n\n\n

Always New: The Posters of Jules Ch\u00e9ret<\/em> features over 100 colorful and dynamic large-scale advertisements for French music halls, theaters, department stores, newspapers, leisure travel, and products such as beverages, perfumes, cosmetics, and pharmaceuticals, representing industries that saw rapid change and increased popularity during the late 19th century. The exhibition will be on view June 3 through October 16<\/strong>, 2022, and is organized by Nikki Otten, Associate Curator of Prints and Drawings, at the Museum.<\/p>\n\n\n\n

\u201cBy using bold and bright colors and designs, drawing inspiration from multiple artistic traditions, and innovating new techniques, Jules Ch\u00e9ret transformed modern lithography and established the poster as both a higher art form and a reflection of a moment in time,\u201d said Nikki Otten, Associate Curator of Prints & Drawings, Milwaukee Art Museum<\/strong>. \u201cWith this first solo exhibition of Ch\u00e9ret\u2019s work in the country, I\u2019m excited to welcome the Milwaukee community to explore his genre-defining career and to celebrate the rich dynamism of his imagery and the historical insights it captures.\u201d<\/p>\n\n\n\n

One of the first artists to bring vibrant, large-scale advertisements to the streets of Paris, Ch\u00e9ret caused a sensation by transforming the city\u2019s walls into what critics termed a \u201cmuseum in open air.\u201d The Parisian public was captivated by Ch\u00e9ret\u2019s vivid imagery as well as the speed with which he created new designs through printmaking innovations such as his three-stone lithography process, which allowed him to make large quantities of posters quickly and inexpensively. Posters were rarely seen for more than a week as they were often damaged by the weather, covered over by other posters, or carried off by stealthy collectors. The transience of both the posters and the subjects of Ch\u00e9ret\u2019s designs\u2014new entertainment and the latest consumer products\u2014contributed to the popular sense that transformation was central to modernity.<\/p>\n\n\n\n

By depicting industries that had emerged or assumed new significance at the time, Ch\u00e9ret\u2019s posters captured aspects of everyday life for the 19th-century Parisian middle class. Some of his imagery portrayed issues related to socioeconomic status, consumerism, gender, and race that remain relevant today. Always New: The Posters of Jules Ch\u00e9ret<\/em> reveals how these engaging, ephemeral, mass-produced posters reflected broader changes in society and became part of the cultural discourse around those changes.<\/p>\n\n\n\n

The works in the exhibition are drawn from the Museum\u2019s James and Susee Wiechmann Collection of more than 600 posters, prints, and drawings. Captivated by the joy and liveliness that Ch\u00e9ret\u2019s images expressed, the couple spent 30 years assembling the largest and most comprehensive body of the artist\u2019s work in the United States before donating it to the Museum in 2021.<\/p>\n\n\n\n

\u201cWe are truly grateful for this extraordinary collection of prints that the Wiechmann family has donated to the Museum, greatly enhancing our holdings of works on paper,\u201d said Marcelle Polednik, Donna and Donald Baumgartner Director, Milwaukee Art Museum<\/strong>. \u201cThe generosity of local collectors is an integral component of the Museum\u2019s ability to bolster our role as a valuable civic and educational resource for our community.\u201d<\/p>\n\n\n\n

Always New: The Posters of Jules Ch\u00e9ret<\/em> builds on the Museum\u2019s legacy of organizing exhibitions that recognize the importance of poster art and advance public understanding and appreciation of the art form. These include Toulouse-Lautrec and the Pleasures of Paris<\/em> (2000), Posters of Paris: Toulouse-Lautrec and His Contemporaries<\/em> (2012), and regular rotations of poster works in the Museum\u2019s design and European art galleries.
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A full-color, 240-page catalogue will accompany the exhibition with essays by curator Nikki Otten and additional experts on Ch\u00e9ret and poster art. This will be the first English-language museum publication about the artist. A special pop-up store in the exhibition space will feature unique products inspired by Ch\u00e9ret\u2019s works.<\/p>\n\n\n\n

This exhibition is made possible thanks to the generous gift of the James and Susee Wiechmann Collection. Presenting Sponsorship is provided by James and Susee Wiechmann and the Wilhelms Family Foundation. Milwaukee Art Museum\u2019s Friends of Art is a Leadership Sponsor. Milwaukee Art Museum\u2019s Print Forum and Katharine and Sanford Mallin are Contributing Sponsors. The Milwaukee Art Museum extends its sincere thanks to the 2022 Visionaries: Donna and Donald Baumgartner, Murph Burke, Joel and Caran Quadracci, Sue and Bud Selig, and Jeff and Gail Yabuki and the Yabuki Family Foundation.<\/p>\n\n\n\n

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About Jules Ch\u00e9ret<\/h4>\n\n\n\n
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Jules Ch\u00e9ret (1836-1932) was born in Paris. Known today as the \u201cfather of the poster,\u201d Ch\u00e9ret began apprenticing with a lithographer at 13 and subsequently worked for various print workshops until moving to London in 1859. There he worked for the perfumer and fellow French expatriate Eug\u00e8ne Rimmel, creating chromolithographed ephemera such as packaging, calendars, and perfume books, and observed the colorfully illustrated posters covering the walls of the city. When he returned to Paris in 1866, he established his own printing press and eventually innovated new printing techniques that allowed him to create posters advertising ephemeral consumer products that were becoming ubiquitous. Ch\u00e9ret\u2019s style reflected a range of artistic influences, from Rococo and Baroque painting to Japanese woodblock printing.<\/p>\n\n\n\n

In 1881, Ch\u00e9ret merged his press with Imprimerie Chaix, a printing company that produced railroad timetables and maps, as well as newspapers, and became artistic director of the company\u2019s poster division. Around this time, Ch\u00e9ret\u2019s posters started to receive considerable critical attention, with many critics hailing him as the king of the poster and celebrating him for popularizing art, citing his talent as a printmaker and his role in advancing lithography as well as his skill as a draftsman. In December 1889, he had his first solo exhibition of pastels, drawings, and illustrated posters, which received widespread acclaim, and the following year the French government named him a knight of the Legion of Honor for transforming commercial printing. <\/p>\n\n\n\n

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Programming<\/h4>\n\n\n\n
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Opening Lecture<\/strong>
Thurs, June 2
With Karen L. Carter, Professor of Art History at Kendall College of Art and Design at Ferris State University

Streets of Paris<\/strong>
Thurs\u2013Sun, July 14\u201317
This weekend extravaganza brings the joie de vivre of the streets of Paris to the Museum. Experience the best of global francophone culture through films, performances, mini-French lessons, and collection connections between Always New: The Posters of Jules Ch\u00e9ret<\/em> and the global French-speaking world.<\/p>\n\n\n\n

Visit mam.org<\/a> for details and the latest on these and upcoming events.
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Current Hours:
<\/strong>Thu, 10 a.m.\u20138 p.m.
Fri\u2013Sun, 10 a.m.\u20135 p.m.<\/p>\n\n\n\n

Expanded Hours Beginning April 12:
<\/strong>Tue\u2013Wed, 10 a.m.\u20135 p.m.
Thu, 10 a.m.\u20138 p.m.
Fri\u2013Sun, 10 a.m.\u20135 p.m.
<\/p>\n\n\n\n

General Admission Pricing<\/strong>
$22 Adults
$17 Students (w\/ID), Seniors (65+), Military
Free for Kids 12 & under everyday thanks to Kohl\u2019s
Free to Members
Free to Wisconsin K\u201312 teachers with valid school ID or pay stub<\/p>\n\n\n\n

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About the Milwaukee Art Museum
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The Milwaukee Art Museum welcomes people from throughout the community and the world to find themselves and lose themselves in art, creativity, and culture. At any one time, visitors can experience over 2,500 works on view within the Museum\u2019s collection galleries and three ever-changing exhibition spaces; participate in engaging programming; and explore the one-of-a-kind spaces across the 24-acre lakefront campus. The iconic architecture brings together structures designed by Eero Saarinen, David Kahler, and Santiago Calatrava. Famous for its moving Burke Brise Soleil, the Museum serves as a symbol for Milwaukee pride and connects the shores of Lake Michigan to the city\u2019s bustling downtown.<\/p>\n","protected":false},"excerpt":{"rendered":"

This summer, the Milwaukee Art Museum will present Always New: The Posters of Jules Ch\u00e9ret, the first solo exhibition in the United States of works by 19th-century French lithographer Jules Ch\u00e9ret (1836-1932).<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5461","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts\/5461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/comments?post=5461"}],"version-history":[{"count":10,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts\/5461\/revisions"}],"predecessor-version":[{"id":5537,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts\/5461\/revisions\/5537"}],"wp:attachment":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/media?parent=5461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/categories?post=5461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/tags?post=5461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}