-Google branding expert Amanda C. Peterson announced as institution\u2019s new marketing leader-<\/p>\n
Milwaukee, Wis. \u2013 July 6, 2017 \u2013 The Milwaukee Art Museum is pleased to announce that
\nAmanda C. Peterson has been appointed its new director of marketing and communications. In
\nher position, Peterson will be responsible for creating broad-based awareness and engagement
\nof Museum activities as well as for setting the strategy and guiding all communications efforts.
\nShe will also work with the Museum\u2019s leadership team and creative director to develop a
\ncomprehensive brand identity that will captivate and engage Museum audiences and deepen
\ncommunity connections.<\/p>\n
Peterson brings a wealth of branding expertise to this position, having recently worked at
\nGoogle as Head of Naming, where she led efforts to create new brands across Alphabet and
\nmanaged existing brands, including Google. She previously worked for Hewlett-Packard,
\nmanaging the brands in the tech firm\u2019s portfolio, and for Logitech, leading marketing writing
\nand branding across all lines of business. As a consultant at Landor, Peterson worked on
\nhundreds of brands including YWCA, Frito-Lay, Beringer, Target, Microsoft, Energizer, Texas
\nInstruments, Anthem, Papyrus, J. Jill, Motorola, FedEx and Samsung, among many others. She
\nreceived her Master of Fine Arts in Advertising Design at the Academy of Art University in San
\nFrancisco, CA, and received her Bachelor of Science in Advertising at the University of Illinois,
\nUrbana, IL.<\/p>\n
\u201cNot only does Amanda bring to us invaluable experience in brand architecture and positioning,
\nshe is also an inspirational leader, creative thinker and communicator,\u201d said Marcelle Polednik,
\nPhD, Donna and Donald Baumgartner director. \u201cThe entire team is eager to work with Amanda
\nto continue deepening and broadening the impact and engagement of the Milwaukee Art
\nMuseum within our community, region and country.\u201d
\nPeterson will begin her new position on July 10, 2017.<\/p>\n
About the Milwaukee Art Museum<\/strong> Milwaukee Art Museum Hires New Director of Marketing and Communications -Google branding expert Amanda C. Peterson announced as institution\u2019s new marketing leader- Milwaukee, Wis. \u2013 July 6, 2017 \u2013 The Milwaukee Art Museum is pleased to announce that Amanda C. Peterson has been appointed its new director of marketing and communications. In her position, Peterson … Milwaukee Art Museum Hires New Director of Marketing and Communications<\/span><\/a><\/p>\n","protected":false},"author":858,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4684","post","type-post","status-publish","format-standard","hentry","category-featured-press-release"],"acf":[],"_links":{"self":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts\/4684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/users\/858"}],"replies":[{"embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/comments?post=4684"}],"version-history":[{"count":1,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts\/4684\/revisions"}],"predecessor-version":[{"id":4685,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/posts\/4684\/revisions\/4685"}],"wp:attachment":[{"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/media?parent=4684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/categories?post=4684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mam.org\/info\/pressroom\/wp-json\/wp\/v2\/tags?post=4684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHome to a rich collection of more than 30,000 works of art, the Milwaukee Art Museum is
\nlocated on the shores of Lake Michigan. Its campus includes the Santiago Calatrava\u2013designed
\nQuadracci Pavilion, annually showcasing three feature exhibitions, and the Eero
\nSaarinen\u2013designed Milwaukee County War Memorial Center and David Kahler\u2012designed
\naddition. The Museum recently reopened its Collection Galleries, debuting nearly 2,500 world-
\nclass works of art within dramatically transformed galleries and a new lakefront addition. This
\nreimagined space also allows for the presentation of additional changing exhibitions.<\/p>\n","protected":false},"excerpt":{"rendered":"