Color Rush: 75 Years of Color Photography in America

Feature Image: Color Rush

Edward Steichen (American, b. Luxemburg, 1879–1973) Bouquet of Flowers, January 8, 1940. Dye transfer print. 9 9/16 x 6 5/8 in. (24.3 x 16.8 cm). Collection of George Eastman House (Bequest of Edward Steichen by Direction of Joanna T. Steichen). Permission of the Estate of Edward Steichen, Courtesy of George Eastman House, International Museum of Photography and Film.

Color Rush: 75 Years of Color Photography in America February 22, 2013May 19, 2013 Milwaukee Art Museum

Today color photography is so pervasive that it is hard to believe there was a time when this was not the case. This exhibition and catalogue explore the historical developments that led to color photography becoming the norm in popular culture and fine art.

This project charts—from magazine pages to gallery walls, from advertisements to photojournalism—the interconnected history of color photography in the United States from 1907 to 1981. Respectively, these years mark the introduction of the first commercially available color photographic process and the published survey that signified the widespread acceptance of contemporary art photography in color. In the intervening years, color photography captured the popular imagination through its visibility in magazines such as Life and Vogue, as well as through its accessibility on the marketplace thanks to companies such as Kodak.

With framed photographs, as well as publications, slide shows, and film clips, Color Rush: 75 Years of Color Photography in America promises to be a multi-faceted and engaging experience for general audiences and photography specialists alike.