Museum dresses up Art in Bloom for 2015

Posted on February 16th, 2015

Fashion Blooms in Milwaukee March 26–29
Beauty in Bloom puts new spin on popular tradition

Milwaukee, Wis. – Sponsored by PNC Bank, “Beauty in Bloom” brings together over forty gardening, floral arranging, and landscape designers from across the region, inspired by the designer gowns on view in the feature exhibition, Inspiring Beauty: 50 Years of Ebony Fashion Fair. The event runs March 26–29, 2015 and also includes lectures, seminars, and activities for both experienced and novice gardeners.

Beauty in Bloom is a new spin on our traditional ‘Art in Bloom’ event that not only immerses you in flowers, but also provides you with an opportunity to enhance your floral and gardening know-how,” said Daniel Keegan, director of the Milwaukee Art Museum. “This is one of the most colorful, family-friendly events at the Museum. I encourage everyone to take in the sights and smells of Beauty in Bloom this year.”

In addition to daily lectures and programs around gardening and horticulture, the event includes a marketplace for shopping, refreshments and a wine garden, and children’s activities in the Kohl’s Art Generation Open Studio. New this year will be a Stallion Station for men to relax, a Nail Boutique and Beauty Bar for pampering, and an exclusive fashion show with New York designer Katherine Feiner, showcasing 2015 spring designs and one-night-only floral ensembles and accessories.

“Because of the current construction in the Museum’s galleries, the entire event will be held inside the Quadracci Pavilion,” said Keegan. “There will be exquisite floral designs throughout Windhover Hall, the Museum Garage, our Gallerias, and more.”

A complete schedule of lectures, events, and ticket information can be found at mam.org/bloom. Daily Museum admission is $15 adult/$5 Member, Thursday through Sunday. As always, children age 12 and under receive free admission. Programs requiring tickets and reservations, including the Katherine Feiner Fashion Show, are noted online.

Daily Events, Thursday–Sunday, March 26–29
• Quadracci Pavilion full with Inspiring Beauty themed floral displays
• Beauty Bazaar open with gifts and accessories for your home and garden
• Stallion Station, Beauty Bar, and Beauty Boutique for pampering and relaxation
• People’s Choice Awards voting
• Café Calatrava, The Coffee Shop, and the Beauty in Bloom Bistro and Wine Garden serving refreshments
• Drop-in docent-led tours at 10:15 am, noon, 2 pm

Prominently situated on the shores of Lake Michigan, the Milwaukee Art Museum campus welcomes over 400,000 visitors annually. The Museum was founded over 125 years ago and is the largest and most significant art museum in Wisconsin. It houses a rich collection of over 30,000 works, with strengths in 19th- and 20th-century American and European art, contemporary art, and American decorative arts. It is the world’s leading repository for work by untrained creators and has one of the largest collections of works by Georgia O’Keeffe. The Museum’s celebrated Santiago Calatrava–designed Quadracci Pavilion, completed in 2001, showcases both Museum-produced and traveling feature exhibitions.

Beginning in fall 2014, the Museum began an ambitious project to renovate its two oldest buildings, the Eero Saarinen–designed War Memorial Center (1957) and the David Kahler–designed addition (1975), which house the Museum’s Collection Galleries. Increased gallery space, including an entire floor dedicated to photography and new media, an improved gallery layout, and a new lakeside entrance are among the improvements planned. The collections will be off view through fall 2015; however, the Museum is open throughout construction, with a vibrant schedule of exciting exhibitions, educational offerings, and special programs in the Quadracci Pavilion. For more information, visit mam.org.