Free Admission on Thursday, March 7

Posted on March 1st, 2013

Target Free First Thursday is March 7
First FREE chance to experience Color Rush

Milwaukee, Wis. – The Milwaukee Art Museum’s next monthly Target Free First Thursday is set for Thursday, March 7, 2013. Admission is free for all individuals, and it is the public’s first free chance to see Color Rush: 75 Years of Color Photography in America.

“We are thrilled to be able to offer this opportunity to our visitors,” said Museum director Daniel Keegan. “Since the program started, over 30,000 people have participated in Target Free First Thursdays. The Museum has a new feature exhibition that has just debuted, and I encourage everyone to experience it.”

Color Rush explores the development of color photography from its first commercial availability in 1907 until its acceptance as status quo in 1981. The exhibition includes over 200 objects such as photographs, slide shows, video, autochromes, magazines, advertisements, and more.

Target Free First Thursdays provides all Museum visitors with free admission on the first Thursday of each month. The Museum is open Thursdays from 10 a.m. to 8 p.m. Future Target Free First Thursday dates include April 4, May 2, and June 6.

“At Target, our local grants are making a difference in the communities we serve,” said Laysha Ward, president, community relations, Target. “We’re proud to partner with the Milwaukee Art Museum as part of our ongoing commitment to give back to the communities where our guests and team members live and work.”

Celebrating its 125th anniversary in 2013, the Milwaukee Art Museum collection houses over 30,000 works, with strengths in 19th- and 20th-century American and European art, contemporary art, American decorative arts, and folk and self-taught art. The Museum campus is located on the shores of Lake Michigan and spans three buildings, including the Santiago Calatrava-designed Quadracci Pavilion and the Eero Saarinen-designed Milwaukee County War Memorial Center. For more information, please visit www.mam.org.

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.