Art is in Motion this Summer with Kohl’s Color Wheels

MEDIA ALERT

Contact:
Holly Langdon, Cramer-Krasselt, hlangdon@c-k.com, office: 414-227-3414, cell: 262-893-1969
Jonas Wittke, Milwaukee Art Museum, jonas.wittke@mam.org, office: 414-224-3291, cell: 414-350-1372
Jen Johnson, Kohl’s, jen.johnson@kohls.com, office: 262-703-5241, cell: 262-389-9224

Kohl’s Department Stores and Milwaukee Art Museum
Put Art in Motion this Summer with Kohl’s Color Wheels
Popular pop-up art studio for kids, back for its second year, travels to Milwaukee area events
for hands-on creativity and fun

What: Milwaukee is known for its summer festivals, interest in the arts and family-friendly atmosphere. The Kohl’s Color Wheels van combines all three elements into one mobile art experience for families. Once again, appearing at community events throughout the summer, the Kohl’s Color Wheels van unloads to create a pop-up, hands-on art studio for kids. Projects include splatter paintings, animal sculptures, bottle cap art and much more.

Kohl’s Color Wheels is an extension of Kohl’s Art Generation, a youth art education program developed by the Milwaukee Art Museum and Kohl’s Department Stores. The Kohl’s Art Generation Gallery and Studio, two new spaces for kids at the Museum, opened in May of 2009.

When: June 12 Gathering Waters Festival @ Lakeshore State Park
June 18–20 Lakefront Festival of the Arts @ Milwaukee Art Museum
June 24–July 4 Summerfest
July 10 Gathering on the Green in Mequon
July 11 Friends of Bradford Beach Family Day
July 17 Port Washington Fish Day
July 21–25 Waukesha County Fair
Aug 5–15 Wisconsin State Fair
Aug 19–22 Zoo a la Carte
Aug 27–29 Mexican Fiesta

Why: The Kohl’s Art Generation program, now in its second year, is made possible by a
$1 million gift from Kohl’s Department Stores to the Milwaukee Art Museum. The program provides art education and opportunities for creative expression at a time when visual and performing art resources at schools are stretched. Last summer, more than 26,000 individuals participated in Kohl’s Color Wheels activities.

Interview
Opportunities: Interviews with program organizers from the Milwaukee Art Museum.

Visual
Opportunities: Children and families engaging in interactive art projects at Milwaukee’s various summer festivals.

For more information on the Kohl’s Art Generation program and Kohl’s Color Wheels appearances, visit mam.org/artgeneration.

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