New Kohl’s Art Generation exhibition: Color Stories in 3-D

FOR IMMEDIATE RELEASE

Press contacts:
Holly Langdon
Cramer-Krasselt
414/227-3414
hlangdon@c-k.com

Jonas Wittke
Milwaukee Art Museum
414/224-3291
jonas.wittke@mam.org

Color Stories in 3-D
The Kohl’s Art Generation Gallery has re-opened, featuring a new theme: Color Stories in 3-D ! In the gallery, visitors will receive their Kohl’s Art Generation branded 3-D glasses – and become immersed in a 3-D world.

The theme was inspired by a few children who wore 3-D glasses into the Museum during the Museum’s recent Andy Warhol exhibition. They discovered that Warhol’s paintings appear as 3-D art when seen with the glasses on. As it turns out, the Museum is full of art with contrasting colors, which is what makes things look 3-D through ChromaDepth 3-D glasses. The glasses create striking 3-D images from normal 2-D images by pulling forward the color red and sorting the remaining colors according to their position in the rainbow.

Through Aug. 31, 2010, children and families can learn about the roles of binocular vision and contrasting color in creating a 3-D effect. They will also learn how movie producers use modern 3-D technology and computer-generated images to create a brilliant, three-dimensional picture. When visitors exit the gallery to explore the Museum’s Collection, they can discover for themselves which artworks appear three-dimensional when seen through the ChromaDepth 3-D glasses provided in the gallery.

In honor of the new “Color Stories in 3-D” theme, kids and families can register in the gallery before June 12 for a chance to win four tickets to a Kohl’s Art Generation party featuring a private screening of the highly anticipated 3-D animated movie “Toy Story 3.” The party will take place Saturday, June 19 – the morning after the movie is released in theaters – at the Marcus Majestic Cinema in Brookfield. Approximately 50 registrants will win.

The Kohl’s Art Generation program, made possible through a $1 million gift to the Museum from Kohl’s Department Stores, provides multiple opportunities for creative expression at a time when many area schools are facing the difficult decision of cutting back on art education due to budget constraints. At the Museum, children can learn the fundamentals of art in the gallery, while the Kohl’s Art Generation Studio features a variety of hands-on activities and art projects – fresh and different every month – that children and families can work on together. The program also extends into the community through a mobile art studio transported by the Kohl’s Color Wheels van. The van makes stops during the school year at area schools and during the summer at community events.