February 22–May 19, 2013
Today color photography is so pervasive that it is hard to believe there was a time when this was not the case. This exhibition and catalogue explore the historical developments that led to color photography becoming the norm in popular culture and fine art.
This project charts—from magazine pages to gallery walls, from advertisements to photojournalism—the interconnected history of color photography in the United States from 1907 to 1981. Respectively, these years mark the introduction of the first commercially available color photographic process and the published survey that signified the widespread acceptance of contemporary art photography in color. In the intervening years, color photography captured the popular imagination through its visibility in magazines such as Life and Vogue, as well as through its accessibility on the marketplace thanks to companies such as Kodak.
With framed photographs, as well as publications, slide shows, and film clips, Color Rush promises to be a multi-faceted and engaging experience for general audiences and photography specialists alike.
William Eggleston, Huntsville, Alabama, 1978, Dye transfer print, printed later, 18 1/4 x 12 3/4 in. (46.36 x 32.39 cm).